Shopify vs Wix: Which Ecommerce Platform Is Right for You?

3 min read

Shopify and Wix are both ecommerce website builders that offer a variety of features and tools out-of-box.

So, how do you know which one is best for you? Let’s compare some of their key features, including ease of use, pricing, SEO, and more.  

Ease of Use

Wix is all about ease. Its simple drag and drop feature makes design set up quick and intuitive.

However, if you’re looking to build anadvanced online store, Shopify is the better platform for its advanced ecommerce capabilities. In general, Shopify provides more structure than Wix, making the process of creating your online store easier and more cost-effective long-term.  

With Shopify, users are able to manage sales, add products, and create email marketing campaigns, away from the editor.  

Shopify vs Wix Drag and Drop


Shopify is the king of ecommerce, offering a range of sales and marketing features that promote faster payment processes and enable effective promotional strategies to generate sales.  

Even its basic payment plan provides discount code creation and multi-channel integration.  

Shopify also allows easy integration with Google Analytics in addition to its array of built-in features, like stock monitoring, conversion tracking, and customer behavior

Finally, it offers the essential Abandoned Cart Recovery, which has been shown to increase revenue by 25%.Wix offers none of these, unless through third party apps or on their specific ecommerce plan.

While Shopify offers 100 different payment gateways, unless you use Shopify Payments, you will be subjected to a transaction fee. Wix supports all forms of traditional payment options (Paypal, Stripe, etc.) with zero transaction fees but doesn’t allow digital wallet payments (Apple Pay, Amazon Pay, etc.). In terms of shipping options, only Shopify offers printable shipping labels and a global shipping plan.  

While managing your inventory, Shopify allows its users to upload multiple products, use stock management tools and get revenue reports all while being easily navigable.  With Wix, inventory features are limited and you will need apps for help with revenue reports and visitor data.  

Simply put, stores will quickly outgrow Wix’s basic ecommerce capabilities.


Both platforms offer a range of free and paid, mobile-responsive themes that facilitate designing an online store by offering industry-specific features. Compared to Shopify’s 60 themes, Wix offers 500 templates, however, only about 60 of these are designed for ecommerce.  

Custom edits can be made on both platforms using HTML and CSS but in depth customization is better with Shopify.  

Shopify vs Wix Shopify Themes

Search Engine Optimization

Both Shopify and Wix make it easier to rank on Google by allowing users to add and edit meta titles and descriptions, customize URL slugs, attach alt text to images, and improve their rankings by offering ‘SEO best practice’ prompts. 

Both platforms offer SSL encryption with their plans, however, Shopify has a slightly faster loading time, which gives it a slight edge over Wix.


Shopify offers 3 monthly plans ranging from $29 to $299. 

Wix offers 3 pricing plans ranging from $20 to $35 per month.  

Shopify’s basic plan ($29) is most comparable to Wix’s Business Unlimited plan ($25).  Though similarly priced, Shopify is the better investment for long-term growth.  

Shopify vs Wix Pricing Plan

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Both platforms offer dedicated help accounts via social media, a help center and discussion forums, and phone and email support.  The key difference is thatShopify provides 24/7 phone service as well as live chat support, which Wix does not.  

The Bottom Line: Shopify

Shopify offers more payment options and better quality sales featuresIts built-in sales tools, inventory management features, and analytics make it the superior website builder for ecommerce stores small or big.

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