Should You Really Stick with a Free Shopify Theme?

2 min read

Regardless of whether you’re a new or seasoned Shopify owner, we’re guessing you've already considered starting or upgrading to one of Shopify's premium themes. In fact, we're sure you've already asked yourself:

  • Is it worth the money?
  • Do I really need it?
  • What benefits can it provide for my business?

In this post, we’ll explore the benefits of premium themes so you can decide once and for all whether upgrading to Shopify’s paid theme is the right move for your business.

Better Mobile Experience

These days, more and more people are glued to their phones - including online shop. 

In fact, roughly four out of five Americans are now online shoppers, with more than half having made purchases using a mobile device.

We cannot stress enough how crucial it is for your store to be mobile-friendly. With Shopify’s premium themes, you can rest assured that every theme is automatically mobile-friendly, allowing your customers the best mobile experience possible and giving you a better chance of converting to sales. 

More Design Options

Do not underestimate the importance of making a good first impression. 75% of consumers admitted to judging a company’s credibility purely based on their web design.

While Shopify's free themes are functional, they won’t allow your store to stand out. They lack that coveted “wow” factor.

Example of Debut theme that features Shopify's basic theme features

Example of Streamline theme that features additional features on top of Shopify's basic theme features.

Premium themes offer the ability to customize and add variation to your store, thereby contributing to a richer customer experience.

More Built-In Features

There are plenty of different features between paid themes and free themes including homepage slideshows, embedded videos, advanced product filtering and more.

If you’re wondering whether these added features are worth the extra cost, in short, the answer is yes. You might think you don’t need all these features right now, but remember, your business needs will grow.

Of course, you can always add certain functionalities to your store using different apps, but this can cause your monthly payments to quickly add up and your site speed to increase.

Essentially, it’s ultimately your decision to determine whether a one-time theme payment is more cost-effective than a variety of app subscriptions over the long-run. 

Direct Theme Support

All of Shopify's paid themes include direct theme support, as well as documentation.

Outside of Shopify, you'll have access to another community in which you can post questions, submit a ticket or troubleshoot. 

Thanks to this, you’ll be able to use your theme to its full potential.

The Bottom Line

Unfortunately, the best things in life aren’t always free.

While Shopify’s free themes can be a great starting point for new business owners (especially dropshippers), premium themes offer the functionality and features you'll need for a growing business.

Ready to upgrade? Contact ushere!

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