It is a crowd-funded, donation-based program we've created that is aimed at helping beleaguered small restaurants, bakeries, etc. who are struggling from the economic effects of the COVID-19 pandemic.
While hope to receive small-dollar donations from a large number of people, we will be offering a corporate sponsorship package for businesses looking to also lend a helping hand. Business sponsorships will come with blog articles containing backlinks to your business website.
Our program is focused on building a solution that quickly and effectively allows restaurants who didn't previously have a website, or have one but can't take orders on it get a website for free by leveraging the power of the Shopify platform and the will of our small, but dedicated team.
The program goal is to help these restaurants diversify their order sources by allowing people to easily order online with the added bonus of reaching new audiences who might otherwise not know about them. There's a whole demographic of people out there who refuse to call in to a restaurant to order, and a whole other demographic out there who refuse to pay the premium to use delivery services like GrubHub, Door Dash, Uber Eats, etc.
We're building the COVID-19 Restaurant Recovery Program as a way to help the struggling restaurant industry not only survive, but begin to recover from economic impacts from customers self-isolating or government imposed lockdowns that have prevented restaurants from allowing inside dining or otherwise operating as safely and closely to full-capacity as possible.
Like the businesses our program is designed to help, we are also a small business. We have huge goals and dreams for everyone, but we have very limited resources. We can't do this alone. That's where you come in. We're turning to you, the general public for help. As many of you already know, government programs like PPP and EIDL loans in the U.S. quickly ran dry - hundreds of thousands of businesses missed out, and will likely miss out again with the newest round of funding from Congress. We couldn't even get assistance ourselves. Waiting around for government assistance that may or may not come is costing us thousands of small businesses, and millions of jobs along with them. We need real people to take real action.
Because of our limited resources to start, this program will initially only be available to small restaurants (think small diners, local dives, or your favorite take-out places and even local bakeries!), with either single or multiple locations. With your help, we can expand our offering to larger restaurants, as well as expand our free service levels to include more benefits for our fellow humans in need.
Real action costs real money. If you can't donate, we understand completely - perhaps you'd be willing to share this page link to your social media? For those that do choose to donate - thank you! From the bottom of our hearts, THANK YOU!
We will apply funds from donations the following internal needs.
We're not quite done building our solution. Our target completion date is too far out for comfort. Your assistance will ensure our team can focus on finishing the development of our solution faster so we can start helping others by delivering websites to restaurants in need quicker.
As the program expands we'll need to expand our team to keep up with program growth. Our team members will be trained and paid rather than relying on volunteer support as this ensures we deliver a quality product to program beneficiaries with as little friction as possible.
Each new tier of fundraising we reach allows us to accomplish more for program beneficiaries. If fully funded, we can confidently and effectively expand the program to include add-on services, or expanding the program to larger businesses or other industries.
We're sure you're wondering:
If we're giving away the websites, how does the program sustain itself?
While the donations program will pay the up-front costs of website development for program beneficiaries, our plan for program self-sustainability involves collecting a fair, low-cost, monthly fee for all websites developed. We have not currently settled on a cost, but expect it to be between $20 and $50 per month.
Additionally, as expansion phases are reached, new brand enhancement and value-added initiatives will also bring in fair, low-cost, monthly fees. When thousands of restaurants are signed up for the program, we expect the program to become self-sustaining. We won't rule out new rounds of fundraising, however we don't expect to need them with a fully-funded program.