Shopify Plus vs. Shopify Advanced: When To Make the Move?

4 min read

So, you’ve chosen Shopify as your preferred ecommerce platform and now you’re wondering whether you should upgrade to Shopify Plus or continue with the Shopify Advanced plan.   

Before we go any further, consider your business and ask yourself the following questions:

  • Is your business making at least $1 million in profit annually?
  • Are administrative tasks taking up too much of your time when you should be devoting your efforts to seeking new growth opportunities instead?
  • Are you starting to sell wholesale?  
  • Is your team growing at an exponential rate?

If you answered ‘yes’ to any of these questions, it may be time to upgrade to Shopify Plus.

Many merchants often upgrade to Shopify Plus on a whim without reviewing their growth strategies and how Shopify Plus can benefit them. Let’s take a deeper look at the key features when upgrading to Shopify Plus and if this plan is right for your business.

In a Nutshell: Shopify Plus vs Shopify Advanced

Both Shopify Plus and Shopify Advanced offer comprehensive eCommerce packages that help online stores successfully grow their business.  The difference lies in their pricing schemes and the different features they offer. 

Shopify Plus is designed (and priced) for bigger, more established brands that require more features and a bigger team.  Allowing for unlimited staff accounts, it’s meant for businesses that would benefit from automation - such as the ability to schedule promotions ahead of time - or need more advanced logistics with flows.  From a scalability and growth standpoint, it’s clearly advantageous.  

Shopify's lower tiered plans (like Shopify Advanced), on the other hand, are built with a smaller but growing business in mind.  Realistically, if your business is making $500k in profit annually, it might still be doable for your team to logistically plan ahead with a non-Shopify plus plan

Key Considerations


At a starting price of $2000/month + 2.15% per transaction, the costs of upgrading to Shopify Plus will cost you at least $24,000 a year.  However, the additional features of Shopify Plus will allow you to scale your business quickly, not only justifying the Shopify Plus pricing, but also providing a positive ROI within the first year. 

If, however, your business is making less than $1 million in profit annually, moving to Shopify Plus will hurt you financially and it would be better to stay where you’re at.

Take out your books, strategize your upcoming year, and REALLY evaluate whether this investment will come at a loss or return.


If repetitive tasks are preventing you from seizing new growth opportunities, you might want to consider upgrading to Shopify Plus.

Offering a workflow automation tool, you can boost productivity by putting your administrative tasks on autopilot, allowing you to focus instead on growth.

For example, Shopify Plus offers Shopify Flow, an app that helps you better manage productivity by automating basic eCommerce tasks related to products, orders, and customers.

Another Shopify Plus app known as Launchpad can automate front end processes such as product launches or marketing campaigns, which can help relieve some of the pressure when strategizing your year.

If you manage several orders, customers or promotions, imagine how these apps can help increase productivity while eliminating the cost of manual labor.

Wholesale Functionality

Shopify Plus offers wholesale functionality which gives buyers access to their own password-protected B2B store.  This allows for better customization compared to Advanced, including tiered pricing or custom pricing per buyer, custom shipping rules, special products only available to wholesalers, and bulk discounts.  It even allows the capability to edit and modify orders before sending out invoices.  

Customized Checkout

Shopify Plus users are allocated enhanced checkout capabilities that can ultimately improve their bottom line by increasing conversion rates. This includes enabling address autocomplete, adding discount codes, and offering custom fields such as a gift message box. All customized checkout processes ensure brand consistency with design and functionality. 

Another key feature available in Shopify Plus is Shopify Scripts which allow merchants to create personalized experiences in both their customers’ carts and checkout. These scripts can be coded to offer customized discounts, as well as customized shipping and payment options.

Priority Support

Shopify, in general, offers some of the best customer service and support in the eCommerce world.  Even the basic plans are entitled to the same 24/7 customer support as those at the top tiered plan.

With Shopify Plus, however, there’s a little extra support to help you find and maintain success, including a Launch Manager who is dedicated to your team’s success. 

Other Advantages:

  • 24/7 Priority Technical Support via email, phone, and live chat
  • Dedicated Merchant Success Manager (Reactive + Proactive Support)

Unlimited Staff Accounts

Shopify Advanced limits your business to 15 staff accounts which is great for small and growing stores, but what happens once your staff scales?

Shopify Plus includes unlimited staff accounts. This means that as your business grows, your team can grow along with it ㄧ with no additional fees per added user! 

The Bottom Line

At the end of the day, upgrading to Shopify Plus comes down to the needs of your team and your business. If you’re a small business making over $1 million in profit annually and is continuing to scale quickly, then we wholeheartedly getting in touch with us here!

We’ll perform a data audit of your business, as well as discuss your goals, objectives and current paint points, so that we can offer the best plan for your business and your needs. 


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